The Koru : Embrace Your New Beginnings

The Koru is a symbol that represents both harmony and eternal movement. It also holds powerful meaning symbolising new life, growth, strength, and peace. Your life's journey is beautifully mirrored in the graceful spiral of the Koru.

Imagine the first moments of a fern frond unfurling in the lush forests of Aotearoa—filled with promise, beauty, and strength. This is the essence of the Koru. In Te Reo Māori, the word 'Koru' literally translates to 'loop' or 'coil', highlighting its distinctive spiral shape. A powerful symbol deeply rooted in Māori culture, the Koru represents fresh starts, personal growth, and an unwavering hope for the future.

A Symbol of Renewal in Pounamu Carving

Crafted from treasured pounamu, each Koru carving radiates harmony, resilience, peace, and regeneration. The gentle spiral evokes vitality and rejuvenation, encouraging you to embrace change and find strength in new chapters. It symbolises nurturing relationships and embodies purity, capturing the essence of connection.

Every Koru carving carries your story of transformation, potential, and deep renewal.

Grounded in Stability, Harmony, and Family

The balanced design of the Koru resonates with stability and harmony, guiding you through life's joys and challenges. Its inward coil nurtures new life, reflecting the fern's journey from delicate shoots to flourishing fronds. This powerful imagery reinforces your connections to family, ancestry, and your personal legacy.

The Koru connects your past, present, and future with strength and grace.

Cultural Richness in Tā Moko and Kowhaiwhai

In Tā Moko tattoo art, the Koru symbolises profound bonds with family, ancestry, and heritage. Frequently illustrated with subtle human features, it beautifully represents the intricate web of whakapapa (genealogy) and the continuity between generations.

Equally significant in Māori culture, the Koru inspires kowhaiwhai patterns—exquisite scroll motifs adorning traditional meeting houses and waka (canoes), narrating timeless stories of unity, tradition, and community.

Carry your journey, strength, and new beginnings with the timeless Koru.

Marking Life’s Milestones with a Koru

A Koru pendant is a heartfelt gift for life's defining moments—graduations, marriages, new births, overcoming adversity, retirement, embarking on fresh adventures, or significant career shifts. Gifting a Koru is more than an acknowledgment; it is a gesture filled with encouragement, peace, and optimism.

The Koru is your constant reminder of life's endless potential and beautiful new beginnings.

Stories from Our Customers

  • "My daughter’s face lit up when she opened her Koru pendant—it beautifully marked her graduation and a fresh chapter ahead."

    Tania Boshier-Jones

  • "I gifted a Koru pendant to my wife to celebrate her new career; it symbolises strength and our ongoing journey together."

    Angus Solomon

  • "The Koru pendant was a special gift for my mother, honouring her resilience through life's many transitions. It's now a cherished family heirloom."

    Shyralee Bester

  • “Perfect gift for my three seven year old mokopuna. Thank you for being able to personalize these by engraving.”

    Johanna R.

    Product: Engraved Greenstone Bracelet
  • “Perfect gift for my three seven year old mokopuna. Thank you for being able to personalize these by engraving.”

    Johanna R.

    Product: Engraved Greenstone Bracelet

Discover the Koru : Your Journey Awaits

Did you know?
The Koru design is inspired by New Zealand’s iconic silver fern, symbolising strength and resilience.

Choosing Your Koru
Select a Koru pendant that resonates personally with your journey and aspirations.

Care and Meaning
Learn how to care for your pounamu Koru and keep its meaning alive.

A Symbol of new life, growth & strength

Your story begins here—discover the Koru that's waiting to be part of your life's journey.